:root{--ink:#090909;--paper:#f2efe8;--pink:#f50067;--line:rgba(9,9,9,.2);--display:"Archivo",Arial,sans-serif;--mono:"IBM Plex Mono",monospace}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--display);line-height:1.5}a{color:inherit;text-decoration:none}p,h1,h2,h3{margin:0}::selection{background:var(--pink);color:#fff}:focus-visible{outline:3px solid var(--pink);outline-offset:4px}.skip-link{position:fixed;top:-5rem;left:1rem;z-index:99;background:var(--pink);color:#fff;padding:.8rem}.skip-link:focus{top:1rem}
.site-header{position:absolute;z-index:5;top:0;width:100%;padding:24px 32px;display:flex;justify-content:space-between;color:#fff}.wordmark{font-weight:900;letter-spacing:-.06em;line-height:.82}.wordmark span,.founder h2 span{color:var(--pink)}nav{display:flex;gap:28px;align-items:center;font-size:13px;font-weight:700}.nav-cta{background:var(--pink);padding:12px 16px}.menu-button{display:none}
.hero{position:relative;min-height:100svh;padding:140px 32px 30px;background:var(--ink);color:#fff;overflow:hidden;display:grid;grid-template-rows:auto 1fr auto}.hero:before{content:"";position:absolute;inset:0;opacity:.16;background-image:linear-gradient(#fff3 1px,transparent 1px),linear-gradient(90deg,#fff3 1px,transparent 1px);background-size:8vw 8vw;mask-image:linear-gradient(90deg,transparent,#000)}.kicker,.label,.micro{font:600 11px/1 var(--mono);text-transform:uppercase;letter-spacing:.08em}.hero h1{position:relative;align-self:end;font-size:clamp(4rem,11.5vw,11rem);line-height:.77;letter-spacing:-.085em;text-transform:uppercase;max-width:85%}.marker-circle{position:absolute;right:6vw;top:40%;color:var(--pink);font-size:clamp(2.2rem,5vw,5rem);font-weight:900;line-height:.82;letter-spacing:-.07em;text-transform:uppercase;transform:rotate(-7deg);border:7px solid var(--pink);border-radius:50%;padding:.5em .7em}.hero-foot{position:relative;display:flex;justify-content:space-between;align-items:end;border-top:1px solid #444;padding-top:16px;font-size:13px}.hero-foot a{font-weight:800;border-bottom:2px solid var(--pink)}
section:not(.hero){padding:105px 32px}.label{margin-bottom:80px}.dark{background:var(--ink);color:#fff}.muted{color:#888}.split{display:grid;grid-template-columns:2fr 1fr;gap:9vw;align-items:end}.intro h2,.principle>h2,.proof>h2,.engage>h2{font-size:clamp(3.8rem,8.3vw,8.5rem);line-height:.82;letter-spacing:-.075em;text-transform:uppercase}.intro h2 em{color:var(--pink);font-style:normal}.intro>p{font-size:18px}
.manifesto{display:grid;grid-template-columns:1fr 3fr;min-height:110vh}.manifesto-copy{font-size:clamp(2.7rem,6vw,6.4rem);line-height:.97;letter-spacing:-.065em;font-weight:700}.manifesto-copy p{margin-bottom:.8em}.pink,.principle h2 span{color:var(--pink)}mark{background:linear-gradient(transparent 73%,var(--pink) 73%);color:inherit}
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.principle{min-height:100vh}.principle-grid{margin-top:110px;border-top:1px solid var(--line);padding-top:25px}.lead{font-size:clamp(1.5rem,2.5vw,2.8rem);line-height:1.16;letter-spacing:-.04em;font-weight:700}.rules p{padding:16px 0;border-bottom:1px solid var(--line);font-size:19px}.rules b{display:inline-block;min-width:180px}
.method{background:#d8d4cb}.method-grid{display:grid;grid-template-columns:repeat(4,1fr);margin-top:90px;border-top:1px solid;border-left:1px solid}.method-grid article{min-height:410px;border-right:1px solid;border-bottom:1px solid;padding:18px;display:flex;flex-direction:column}.method-grid strong{font-size:clamp(7rem,13vw,12rem);line-height:.78;letter-spacing:-.1em;color:var(--pink)}.method-grid h3{margin-top:auto;font-size:30px;letter-spacing:-.05em}.method-grid article p{margin-top:12px}.micro{text-align:right;margin-top:22px}
.product{background:var(--pink);color:#fff;display:grid;grid-template-columns:1.35fr .65fr;gap:8vw}.product-meta{grid-column:1/-1;display:flex;justify-content:space-between;border-bottom:1px solid #ffffff88;padding-bottom:14px;font:600 11px var(--mono);text-transform:uppercase}.product h2{font-size:clamp(4rem,9vw,9rem);line-height:.78;letter-spacing:-.08em;text-transform:uppercase}.product h2 span{color:var(--ink)}.product-copy{align-self:end}.product-copy>p:not(.lead){margin-top:26px}.product ul{list-style:none;padding:0;margin:32px 0;border-top:1px solid #ffffff88}.product li{padding:12px 0;border-bottom:1px solid #ffffff88}.button{display:flex;justify-content:space-between;background:#fff;color:var(--ink);padding:18px;font-weight:800}.button:hover{background:var(--ink);color:#fff}
.proof-grid{display:grid;grid-template-columns:1fr 1fr;margin-top:90px;border-top:1px solid;border-left:1px solid}.proof-grid article{min-height:270px;padding:22px;border-right:1px solid;border-bottom:1px solid;display:flex;flex-direction:column}.proof-grid h3{margin-top:auto;font-size:clamp(1.8rem,3vw,3.2rem);letter-spacing:-.05em}.proof-grid p{margin-top:10px}
.founder{display:grid;grid-template-columns:1fr 1fr;gap:8vw}.founder .label{grid-column:1/-1}.founder h2{font-size:clamp(5rem,11vw,11rem);line-height:.72;letter-spacing:-.1em;position:sticky;top:30px;align-self:start}.story p{font-size:19px;margin-bottom:34px}.story .lead{font-size:clamp(1.8rem,3vw,3.2rem);line-height:1.1}
.engage-grid{margin:90px 0}.engage-grid>p{font-size:20px}.engage ol{list-style:none;padding:0;margin:0;border-top:1px solid}.engage li{display:grid;grid-template-columns:60px 1fr;padding:18px 0;border-bottom:1px solid;font-size:20px;font-weight:700}.engage small{color:var(--pink)}.big-cta{display:flex;justify-content:space-between;align-items:end;background:var(--pink);color:#fff;padding:clamp(24px,5vw,65px);font-size:clamp(3rem,7vw,7rem);line-height:.82;letter-spacing:-.07em;text-transform:uppercase;font-weight:900}.big-cta:hover{background:var(--ink)}
footer{padding:75px 32px 28px;background:var(--ink);color:#fff;display:grid;grid-template-columns:1fr 1fr 1fr auto;gap:30px;align-items:end}footer p,footer small{font-size:12px;color:#888}
.pitw-consent{position:fixed;z-index:1000;left:1rem;right:1rem;bottom:1rem;max-width:760px;margin:auto;padding:1.25rem;border:2px solid var(--ink);background:#fff;color:var(--ink);box-shadow:10px 10px 0 var(--ink)}.pitw-consent[hidden]{display:none}.pitw-consent strong{display:block;margin-bottom:.4rem;text-transform:uppercase}.pitw-consent p{margin-bottom:1rem}.pitw-consent div{display:flex;gap:.6rem;flex-wrap:wrap}.pitw-consent button{min-height:44px;padding:.7rem 1rem;border:2px solid var(--ink);background:var(--pink);color:#fff;cursor:pointer;font:600 .75rem var(--mono);text-transform:uppercase}.pitw-consent button[data-decline]{background:transparent;color:var(--ink)}
@media(max-width:800px){.site-header{padding:20px}.menu-button{display:block;background:var(--pink);border:0;color:#fff;padding:10px;font:600 11px var(--mono);text-transform:uppercase}nav{display:none;position:absolute;top:64px;left:20px;right:20px;padding:20px;background:var(--paper);color:var(--ink);flex-direction:column;align-items:stretch}nav.open{display:flex}.hero{padding:125px 20px 22px}.hero h1{font-size:18vw;max-width:100%}.marker-circle{top:57%;right:7vw;border-width:4px}.hero-foot p{display:none}.hero-foot{justify-content:flex-end}section:not(.hero){padding:78px 20px}.label{margin-bottom:52px}.manifesto{display:block;min-height:auto}.manifesto-copy{font-size:11vw}.split,.product,.founder{grid-template-columns:1fr}.intro>p{margin-top:38px}.rows article{grid-template-columns:35px 1fr}.rows article p{grid-column:2}.equation{grid-template-columns:1fr;gap:8px}.method-grid{grid-template-columns:1fr 1fr}.method-grid article{min-height:310px}.product-meta,.founder .label{grid-column:auto}.product{gap:55px}.proof-grid{grid-template-columns:1fr}.founder h2{position:static;font-size:20vw}.engage-grid{gap:45px;margin:65px 0}footer{grid-template-columns:1fr 1fr}}
@media(max-width:480px){.method-grid{grid-template-columns:1fr}.method-grid article{min-height:280px}.proof-grid article{min-height:230px}footer{grid-template-columns:1fr}.pitw-consent div{flex-direction:column}}
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